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5 Ways a Responsive E-commerce Website Design Will Benefit Your Online Business

In 2016, Google released a report about internet searchers. The report stated that about 40% of web searchers use Smartphones to search products and services online. This indicates that mobile browsing has raced ahead of desktop browsing. This statistic informed Google's decision to change their algorithm from Desktop to mobile first a few years ago. That's why a responsive website design is a must for any business that wants to make massive sales. Without a responsive design, your e-commerce platforms will lose a ton of mobile customer each day.

1)   Definition of a responsive e-commerce website design

 shoopingA responsive e-commerce website design means that your prospects and customers can access your online store using any device (including mobile) without experiencing any problems. If they are using mobile, they won’t need to resize, rescale or refine their screens to be able to read and see your images. For more information on how to provide the best shopping experience for your customers, click here

Here are the 5 reasons why a responsive web design is critical for your e-commerce platforms:

2) A responsive e-commerce website design enhances the usability of your online store

Google uses many metrics to determine a site's value. One of them is the amount of time your visitors spend on your site. If your e-commerce website is hard to navigate, shoppers will not spend a lot of time in it. They will simply abandon it and head to the competition. A responsive e-commerce website design will allow shoppers to easily navigate your website and spend a lot of time in it. Besides enhancing the user experience, a responsive web design increases your search engine rankings.

3) A responsive e-commerce website design improves your online store page speed

Page speed is simply the time it takes for your e-commerce page to load. Page speed is another metrics search engines use to rank sites. Search engines like sites that load faster. These sites also offer visitors optimal shopping experience. Sites with slow loading pages, on the other hand, frustrate visitors and so are frowned upon by Google. That means they won’t get a betters search engine rankings. A responsive website design loads quickly and this will optimize user experience and increase search rankings. A site should also be mobile responsive to load faster on mobile devices.

4) A responsive e-commerce website design minimizes abandonment

Abandonment is another metric search engines use to rank any site. If your e-commerce platform experiences a lot of abandonment or bounce rate, your ranking will suffer. High bounce rate on your site will catch the attention of Google. Google will assume that your content doesn’t offer any value to visitors and devalue your site. One of the reasons for high bounce rate is an unresponsive design. So ensure to implement a responsive website design when building up your e-commerce store.

5)   A responsive e-commerce website design minimizes customer distractions

Website design and content correspond with regards to attracting and distracting site visitors. An unresponsive design tends to distract customers. For example, if customers are viewing a website with an unresponsive design, they will have to resize and reshape their screens to read the text and view images correctly, which will distract them from seeing your content.

6)   A responsive e-commerce website design gets rid of duplicate content

Some business owners usually take a different approach if their sites aren't mobile responsive; they set up another mobile website. This requires that they obtain a new domain name and hosting and duplicated the content on the main site. This can attract punitive fines from search engines when you're found out. A responsive design alleviates content duplication.

Conclusion

A responsive e-commerce website design comes with numerous benefits to your store. That’s why you need to take time to research and buy a responsive theme or template before you implement it in your online store. Better yet, test the design beforehand to ascertain that it's responsive.